Instauro

Introduction

This fictional graphic design case study explores how I developed a new visual identity and ESG report for Instauro, a renewable-energy company in canton Valais. The aim was to create a flexible brand identity that would facilitate the creation of clear, credible and coherent marketing materials for both printed and digital media.

Challenges

• Brand credibility: their current brand identity needed to be modernised, industry appropriate and versatile enough for both print and the web.
• Complex ESG information: Due to unclear brand guidelines, ESG reports felt esthetically inconsistant and difficult to understand.

Solutions

With these challenges in mind, I developed a tailored and versatile brand identity to bring greater consistency across Instauro’s marketing materials.

The new brand guidelines created a clearer visual framework, making important documents, like their ESG reports, more coherent, professional and easier for stakeholders to understand dense sustainability content.

The design system was also designed to uniformise presentations, digital content and future reporting, helping the marketing team maintain brand consistency over time.

Project Outcomes

• Stronger brand consistency: the new visual identity creates a coherent system across corporate, sustainability and marketing communications.
• Clearer ESG communication: complex sustainability information is now clearly designed into coherent and understandable documents for stakeholders, boosting confidence and brand equity.