Hotel Brunet

Introduction

Greenhushing can make it harder for Swisstainable hotels to confidently communicate their sustainability projects. This design project shows how I helped Hôtel Brunet’s marketing team overcome this challenge by translating its strategy into credible marketing materials that reflect its sustainability commitments.

Challenges

• Greenhushing: The hotel needed to communicate its sustainability initiatives with confidence while avoiding vague environmental claims or messaging that could be perceived as greenwashing.
• Disconnected Communication: Sustainability needed to feel like an integral part of the Hôtel Brunet brand rather than a separate layer of communication.
• Brand Consistency: The marketing team needed a recognisable design system that could be applied consistently across different guest touchpoints.

Solutions

Together, we designed a brand identity that highlights Hôtel Brunet’s distinctive character and sustainability commitments. I then applied it across frequently used marketing materials, including in-room and restaurant table tents, social media content and outdoor advertising.

Each application uses carefully considered copywriting and supporting information to communicate the hotel’s sustainability initiatives without relying on broad or vague environmental claims.

The resulting identity gives the marketing team a consistent visual framework that aligns with both the hotel’s brand guidelines and its sustainability positioning.

Project Results

The project transformed Hôtel Brunet’s sustainability strategy into a practical design system that can be adapted across print and digital guest touchpoints.

Benefits of this approach include:

• Greater confidence, thanks to carefully considered messaging that helps reduce the risk of vague or misleading sustainability claims.
• Consistent branding, turning sustainability objectives into coherent, engaging and relevant marketing materials.
• Informed design choices, have helped them reduce the environmental impact of their marketing materials, thanks to sustainable design choices.