Instauro

Instauro is a ficitious renewable energy company located in the Valais, Switzerland. The goal of this prospective project was to create a strong brand identity that showcased my design skills and knowledge, regarding the renewable energy sector.

My clients challenges

Instauro hired me in to redesign their new brand identity, seeking a professional and versatile look that aligned perfectly with their core values and worked seamlessly across print and digital marketing materials.

My clients biggest challenges include:
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Attracting new clients

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Consitent printed and digital marketing materials

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Standing out from their local competitors

Our solution

In order to overcome my clients challenges, we both agreed that a rebrand would be their best option.

The benefits of our collaboration include:
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An increase in the number of desirable clients

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Consistent marketing materials have made their company feel more trust-worthy and professional

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Standing out against their local competitors thanks to unique and branded visuals

My design process

Before designing a new brand identity for my clients, I go through three important steps, which are:

Step 01
Discovery phase
At first, I will ask my client to broadly talk to me about their company before diving into my branding questionnaire, enabling me to gain a deeper understanding of their brand.
An image of Xavier Cubbin talking to his client during a business meeting
Step 02
Creative phase
Guided by my client’s answers, I research design concepts through sketches and moodboards, before sharing my initial concepts during a video call.
Step 03
Approval phase
Once my client has approved a concept, I will then design their brand guidelines.
This document outlines all essential information about their logo and the design rules they must apply across all of their marketing materials.

Would this type of project interest your company?

If so, I would love to hear your thoughts and discuss your project requirements.