Hotel Brunet
Hotel Brunet is a fictional hotel concept in Verbier, created to explore how Swiss hospitality brands can communicate their sustainability commitments clearly and credibly.
As a member of the Swisstainable programme, the hotel needed marketing materials that combined responsible graphic design with carefully considered copywriting. The aim: communicate its sustainability initiatives clearly, while reducing the risk of vague claims, misleading imagery or accusations of greenwashing.
Deliverables:
Brand identity & marketing materials
Choice of paper:
Refutura
Project duration:
5 weeks
Benefits of our collaboration
For many Swisstainable hotels, the challenge is not a lack of sustainability initiatives, but knowing how to communicate them clearly without overclaiming or creating unnecessary greenwashing risks.
Benefits of our collaboration include:
Greater confidence when communicating sustainability commitments, using specific and considered language rather than vague environmental claims.
A more consistent brand experience, with marketing materials designed by a sustainable graphic designer who understands both the hotel’s visual identity and the principles of responsible communication.
Clearer sustainability communication across print and digital channels, helping guests understand the hotel’s initiatives while strengthening trust in the brand.
What is the environmental impact of this project?
My client chose to print their marketing materials on eco-friendly paper (see project details).
This decision not only showcases the company's dedication to sustainability but also minimizes natural resource consumption, for this project.
Check out the following statistics to see the exact amounts of wood, CO2, energy, and water used during production.
Source: Paper calculator 4.0Sustainable vs virgin fibre paper
Did you know that choosing virgin fiber paper for your marketing materials consumes on average, more natural resources than recycled or alternative fiber paper?
The pie charts below illustrate the big difference your small decision can make, in regards to protecting the environment.
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Would this type of project interest your company?
If this project has caught your attention and inspired new ideas for your company, I would love to hear your thoughts via email.
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