Sustainable graphic design for responsible Swiss companies

I help ESG teams, B Corps and Swisstainable companies to design clear communication materials that are credible, defensible and avoid greenwashing.

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Strong sustainability work can lose impact if it’s not communicated clearly.

This often happens when sustainability content is presented to non-specialist audiences in dense, unstructured and detailed documents, which are hard to read.

How your sustainability work is presented matters just as much as the work itself.

This is not a strategy issue. It’s a communication issue.

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What’s the risk for responsible Swiss companies today?

As sustainability information becomes more visible and comparable, the risk of misinterpretation increases.

Dense, unclear documents don’t just confuse stakeholders. They increase regulatory risk and expose your company to greenwashing scrutiny, where every word, chart, and visual choice matters.

These companies entrust me with their projects :

Client Testimonials

Take a look at what my clients have to say about my work and the results I helped them achieve.

Opaline commissioned Xavier to refresh all of our lemonade labels. He quickly understood our brand and delivered visuals that were contemporary, coherent, and aligned with our visual identity.

Working with him is enjoyable, efficient and very professional.

We strongly recommend him to any company looking for a creative and reliable graphic designer committed to sustainable graphic design.

Photo of Alexandre Fricker, CEO of Opaline, a Swiss fruit juice company
CEO of Opaline

Working with Xavier is a pleasure: he is quick to understand my briefs and deliver quality materials in line with corporate branding, sometimes even improving our corporate branding!

He knows how to interpret sometimes confusing requests and keeps his calm after multiple rounds of corrections. I appreciate his creative insights on how to challenge the status quo and stand out from competitors.

I would recommend him hands down to anyone looking for a creative mind to deliver designs.

A photo of Emily Moser, a female marketer working for BHMS
emily moser
Head of marketing at BHMS

"At the end of 2022, Xavier undertook a project demanding swift action and resourcefulness, involving coordination with various professionals for file delivery, meticulous attention to detail, and adherence to brand guidelines.

Throughout, he consistently displayed a positive attitude and strong organizational skills. I am grateful to know such a good designer.

I will gladly contact him for future projects.

Photo of Carmen Luisier, a woman who owns Stratick, a Swiss marketing company
Carmen luisier
CEO of Stratick

"Xavier transformed our vision into a vibrant and creative brand identity, exceeding our expectations by far.

His reactiveness and quick execution, greatly facilitated the process. We recommend him 100%.

Steve Richard, is a young man with beard and glasses wearing a dark t-shirt, standing outdoors in front of a blurred urban background.
Steve Richard
CEO of Highview Studio

How can I help ESG managers and sustainability professionals in Switzerland?

My work centres on translating complex sustainability information into content that is:

Structured, readable and unambiguous

Visually restrained and accurate

Aligned with ESG requirements and sustainability principles

Sustainable graphic design is not used to embellish ESG work.

It's used to clarify, simplify and instill trust with your stakeholders.

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Why is my design process beneficial for responsible Swiss businesses?

You don’t struggle because you lack data. You are struggling because your data is complex, technical, and scrutinised from every angle.

A good design process will help you do the following three things:

structure complex information without oversimplifying it

make your work understandable to non-specialists

reduce the risk of misinterpretation or greenwashing allegations

When approached methodically, sustainable graphic design becomes a functional tool that brings structure, clarity, and credibility to your reporting.

Design solutions for responsible Swiss businesses

Design services tailored to help ESG teams, B Corps and Swisstainable companies create clear printed or digital communication materials.

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ESG & sustainability reports

Structured, readable reports designed to clearly communicate ESG information to stakeholders.

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Web design

Structured mini-sites dedicated to ESG disclosure and informed by sustainable web design best practices

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Sustainable print design

Print materials designed using recognised, third-party certified paper labels. (e.g FSC® and Blue Angel)

My role as a sustainable graphic designer is to help structure and design ESG communication clearly and responsibly.

The accuracy of the information and the real-world impact it reflects depend on the data, decisions and actions of the organisation.

Benefits of our collaboration

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Credibility for your work

Clear structure, consistent visuals, and restrained design reinforce trust in your data and your role.

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Clarity for your stakeholders

Complex ESG information becomes easier to read, navigate, and understand; even for non-experts.

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Smoother internal validation

Less time spent explaining documents, fewer misunderstandings and less back-and-forth during internal validation.

I don't advise on ESG strategy !

I help reduce communication risk around ESG and sustainability information.

Image of Xavier Cubbin

Ready to turn your sustainability commitments into an advantage for your Swiss company?

My name is Xavier Cubbin, a graphic designer based in Switzerland specialising in sustainable graphic design and ESG communication.

I work at the intersection of sustainability requirements and graphic design, supporting Swiss companies who want their work to be communicated accurately, clearly and responsibly without unnecessary marketing language.

I don’t approach ESG communication as a marketing exercise. I approach it as an exercise in clarity, structure and trust.

FAQs

Curious to know more ? If so, here are a few questions that I think you will appreciate.

How can companies ensure their ESG reporting is transparent and balanced?

Transparency comes from clearly distinguishing between what is already in place, what is in progress, and what remains a challenge. A balanced report does not only highlight positive results but also explains limitations, data gaps, and areas for improvement.

Using recognised reporting standards helps structure this information consistently and avoid selective disclosure. It is equally important to ensure that visuals, summaries, and key messages accurately reflect the underlying data, without oversimplification. Credibility is built when readers can trace claims back to concrete information.

Which ESG reporting framework should we use? (GRI, SASB, TCFD, CSRD, etc.)

The choice of framework depends primarily on regulatory obligations, stakeholder expectations, and the maturity of the organisation’s ESG data. In Switzerland, many companies now align with CSRD and ESRS if they fall within scope, while others use GRI or SASB to structure voluntary reporting.

TCFD remains relevant for climate-related financial risk disclosure. In practice, frameworks are often combined, with one serving as the main backbone and others used for alignment. The key is consistency over time rather than switching frameworks frequently.

What ESG materials should our company develop?

This largely depends on where the organisation is in its ESG journey and who the primary audiences are. Early-stage companies often start with a clear ESG narrative integrated into annual reports or corporate communications. More mature organisations may publish dedicated ESG or sustainability reports, complemented by web-based disclosures.

Supporting materials such as policies, data tables, and methodological notes are often necessary to ensure transparency. Whatever the format, clarity and structure are essential to make the information usable for non-specialist readers.

Are there legal or regulatory ESG requirements we need to follow?

Yes, regulatory requirements are increasing, particularly with the introduction of CSRD at the European level, which also affects many Swiss companies through subsidiaries or listings. Other obligations may relate to climate disclosures, human rights due diligence, or governance transparency, depending on jurisdiction and company size.

It is important to clearly distinguish between mandatory disclosures and voluntary commitments in reporting. Staying aligned with legal requirements reduces both compliance and reputational risk.

What is the difference between sustainability, CSR, and ESG?

Sustainability is a broad concept referring to long-term environmental and social considerations. CSR typically describes internal policies and voluntary initiatives reflecting a company’s values and responsibilities.

ESG, by contrast, is a structured framework used to measure and assess environmental, social, and governance performance through defined criteria. In practice, ESG translates sustainability and CSR efforts into measurable information that can be compared and scrutinised. Confusion often arises when these terms are used interchangeably without clarifying their scope.

Ready to make your ESG and sustainability commitments clearer and defensible?

If you’re responsible for ESG or sustainability communication and want a clear, honest approach to design, I’d be glad to talk about how we could help each other.

No obligation. No sales pressure. Just a casual conversation.